Before diving into specific strategies, it's crucial to understand the current state of billboard advertising in India. The outdoor advertising industry has seen significant growth in recent years, with billboards playing a central role in many marketing campaigns. From the bustling streets of Mumbai to the tech hubs of Bangalore, billboards dot the urban landscape, competing for the attention of passersby.

Billboard advertising costs in India vary widely depending on location, size, and duration. Prime spots in major cities like Mumbai or Delhi command premium prices, while smaller cities or rural areas offer more affordable options. The rise of digital billboards has also introduced new pricing models and opportunities for advertisers.